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GroupM changes India leadership, merges Maxus & MEC

This would see emergence of 5 key brands-Mindshare, MediaCom, Essence, Motivator and Maxus-MEC

Viveat Susan Pinto  |  Mumbai 

Logo of GroupM
Logo of GroupM

The country’s largest network, GroupM, will bring together two agencies, and MEC, as part of a global restructuring drive. The new agency, which has not been named yet and will come into existence in January 2018, would be led by Kartik Sharma, currently managing director (MD) of Maxus, South Asia, said on Monday.

The merger would see the emergence of five key agency brands under in India: Mindshare, MediaCom, Essence, a digital-first agency, Motivator, and the Maxus-combine.

Essence, which was acquired by globally in 2015, was launched in last year as part of the latter’s mandate to focus on the digital landscape in the country. said on Monday that it was appointing Anand Chakravarthy, currently managing partner at Maxus, India, as MD of

T Gangadhar, currently MD of South Asia, would transition to the role of chairman, and MD, North Asia at Essence, said. Both appointments are effective from January 2018.

While Sharma will report to South Asia chief executive officer (CEO) C V L Srinivas and Tim Castree, CEO of the new Maxus-merged entity, Gangadharan will report to Kyoko Matsushita, CEO of APAC. Chakravarthy will report to Gangadhar and Matsushita.
The changes at come as the network gets future-ready and builds capabilities to address both offline and online needs of clients.

In a statement, Christian Juhl, global CEO of Essence, said, “is an important market for our clients and we are excited to expand our geographic footprint and apply our unique approach to clients here.”

First Published: Tue, August 29 2017. 01:36 IST