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Harry Potter pips Guzaarish in weekend collections

Sharmistha Mukherjee  |  New Delhi 

cast his spell on audiences this weekend, opening to packed houses in multiplexes and single-screen theatres, across cities in the country. and the Deathly Hallows: Part-1, which grossed around Rs 16 crore in the first three days, pipped Sanjay Leela Bansali’s which collected Rs 14.5 crore during the period.

has a dedicated fan following, which has grown over the years. Initially, the films drew in children. However, now people from all age-groups are tuning in to the Pottermania”, said Jayendra Banerji, vice-president, Satyam, which is running 18 shows of in Delhi clocked occupancies of 70 per cent, compared to the 45 per cent it recorded for Hrithik Roshan-Aishwariya Rai Bachchan-starrer,

Sunil Punjabi, chief executive officer, Cinemax added, “has been more of a metro phenomenon till now. But the movie is gaining on word-of-mouth publicity. is among the most popular film franchisees. For instance, in Hyderabad, where we are running the movie in Telugu, 75 per cent of our tickets were sold out for on Thursday itself. The movie is doing well in all places.”

received a lukewarm response on the opening day, which dropped sales. The movie picked up on Sunday, with the film being appreciated by audiences, it should do better in the coming weekend”, said Prakhar Joshi, head of Programming, PVR Cinemas. What is interesting is that while has release 950 prints of in the domestic market, has done better business with just 531 prints having been distributed in the country.

Komala Nahata, film trade analyst, said, “The average realisation per print for would definitely be higher than that for has sectional appeal, it is doing well in urban areas that too at select multiplexes. Today, the occupancy for has already dropped to 30 per cent. It is unlikely that producers and distributors will recover costs.”

According to industry sources, has been produced on a budget of Rs 50 crore, while an additional Rs 10 crore has been pooled in for marketing the movie. A spokesperson from UTV Software Communications, informed the movie had made Rs 22 crore over the weekend. The figures are at variance with the BoxOffice estimates of around Rs 15 crore for the weekend.

First Published: Tue, November 23 2010. 00:36 IST