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HDFC arm aggregating brokers' services to widen realty market

The company's new strategy comes in the backdrop of the prolonged slowdown in the real estate markets in the country

Raghavendra Kamath  |  Mumbai 

HDFC Realty, real estate advisory arm of Housing Development Finance Corporation, is working on aggregating the services of local property brokers. This in the backdrop of the prolonged slowdown in real estate markets. “If we set up a large distribution network, with brokers in multiple cities, developers can market their projects in many cities, instead of restricting it to their home markets,” said Vikram Goel, chief executive of HDFC Realty, in an interaction with this newspaper. Online real estate advisor PropTiger’s India Realty Report for 2015-16 reveals ...

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HDFC arm aggregating brokers' services to widen realty market

The company's new strategy comes in the backdrop of the prolonged slowdown in the real estate markets in the country

The company's new strategy comes in the backdrop of the prolonged slowdown in the real estate markets in the country HDFC Realty, real estate advisory arm of Housing Development Finance Corporation, is working on aggregating the services of local property brokers. This in the backdrop of the prolonged slowdown in real estate markets. “If we set up a large distribution network, with brokers in multiple cities, developers can market their projects in many cities, instead of restricting it to their home markets,” said Vikram Goel, chief executive of HDFC Realty, in an interaction with this newspaper. Online real estate advisor PropTiger’s India Realty Report for 2015-16 reveals ... image
Business Standard
177 22

HDFC arm aggregating brokers' services to widen realty market

The company's new strategy comes in the backdrop of the prolonged slowdown in the real estate markets in the country

HDFC Realty, real estate advisory arm of Housing Development Finance Corporation, is working on aggregating the services of local property brokers. This in the backdrop of the prolonged slowdown in real estate markets. “If we set up a large distribution network, with brokers in multiple cities, developers can market their projects in many cities, instead of restricting it to their home markets,” said Vikram Goel, chief executive of HDFC Realty, in an interaction with this newspaper. Online real estate advisor PropTiger’s India Realty Report for 2015-16 reveals ...

image
Business Standard
177 22