Business Standard

Here comes the Summer

Business Standard 

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Companies have dived into the of 2012. Last year, a cool summer had taken its toll on sales of products dependent on the hot season. Beverage makers, cola companies, and majors are hoping this year the heat will really be on, making consumers reach for their products. A look at the launches:(Click for graphic)

Here comes the Summer

Companies have dived into the summer of 2012. Last year, a cool summer had taken its toll on sales of products dependent on the hot season. Beverage makers, cola companies, ice-cream manufacturers and home-appliance majors are hoping this year the heat will really be on, making consumers reach for their products.

Companies have dived into the of 2012. Last year, a cool summer had taken its toll on sales of products dependent on the hot season. Beverage makers, cola companies, and majors are hoping this year the heat will really be on, making consumers reach for their products. A look at the launches:(Click for graphic)

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