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Hero MotoCorp crosses 1 mn sales mark this festive season

The company has achieved the milestone with still around three weeks remaining in the current festive season

Press Trust of India  |  New Delhi 

Hero MotoCorp
Customers look at a Hero MotoCorp showroom in Ahmedabad (Photo: Reuters)

The country's largest two-wheeler maker Hero MotoCorp has sold over a million units in the so far, a senior company executive said on Monday.

The company has achieved the milestone with still around three weeks remaining in the current

"The customer response has been so massive that we have already crossed a million units in retail in the ongoing festival season, with a double-digit growth over the previous year," the official told PTI.

"The company has been able to achieve the mark due to its product and region-specific strategy, integrated with the customer activation initiatives for the upcoming U-17 World Cup," the official added.

"Under this strategy, we have rolled out innovative customer engagement programmes and communication initiatives and reached out to our targeted customer groups through the print, television, digital and social media platforms," he said.

Hero had earlier reported robust during and with double-digit growth over the previous year.

The one million retail for Hero MotoCorp has come close on the heels of the company surpassing 75 million units in cumulative since its inception.The country's largest two-wheeler maker Hero MotoCorp has sold over a million units in the so far, a senior company executive said today.

The company has achieved the milestone with still around three weeks remaining in the current

"The customer response has been so massive that we have already crossed a million units in retail in the ongoing festival season, with a double-digit growth over the previous year," the official told PTI.

"The company has been able to achieve the mark due to its product and region-specific strategy, integrated with the customer activation initiatives for the upcoming U-17 World Cup," the official added.

"Under this strategy, we have rolled out innovative customer engagement programmes and communication initiatives and reached out to our targeted customer groups through the print, television, digital and social media platforms," he said.

Hero had earlier reported robust during and with double digit growth over the previous year.

The one million retail for Hero MotoCorp has come close on the heels of the company surpassing 75 million units in cumulative since its inception.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Mon, October 02 2017. 20:00 IST
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