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How start-ups can work with schools to create a win-win situation

Aneeqa exposed 1,000 professionals and students in Pakistan to Design Thinking, reports Tech in Asia

Awais Imran | Tech in Asia 

Representative image.
Representative image.

One big reason why western education systems are more successful than the ones in emerging economies like is the exceptionally strong bond between industry and academia. Industry professionals and startup founders alike often work directly with universities to base their curricula on real market needs, enabling to learn the right skills that land them to relevant jobs.

The senior BBA at NUST Business School (NBS) take the Product Design and Development elective every year. In fall of 2016, NBS teamed up with Aneeqa Ishaq, then manager in customer experience at Telenor Pakistan, to reorient and co-teach the course. The curriculum was adapted to give a hands-on experience of user-centered product design through a semester-long project in collaboration with industry partners.

With a master’s degree from d.school and work experience as a designer at HP Labs and Lutron Electronics, Aneeqa is one of the few foreign-educated Pakistanis who come back to work and teach here. It is a rare example of reverse brain drain—movement of human resources from developed economies to fast-growing, developing ones—and I believe this is serving as a foundation for improved industry-academia partnerships in

How startups can work with schools to create a win-win situation
The Institute of Design at is one of the most prestigious design in the world. Besides many other accomplishments, it is famous for popularizing the methodology—a set of powerful human-centered design strategies that is now being used in like IBM, SAP, Apple, and Google, to name a few.

Since returning to Pakistan, Aneeqa has exposed nearly 1,000 professionals and to By adding to the Product Design and Development curriculum and pairing up with industry partners to solve real-world business problems using user-centered design, Aneeqa and NBS together have laid the foundation of continued industry-academia collaboration in


This is an excerpt from Tech in Asia. You can read the full article here

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How start-ups can work with schools to create a win-win situation

Aneeqa exposed 1,000 professionals and students in Pakistan to Design Thinking, reports Tech in Asia

Aneeqa exposed 1,000 professionals and students in Pakistan to Design Thinking, reports Tech in Asia
One big reason why western education systems are more successful than the ones in emerging economies like is the exceptionally strong bond between industry and academia. Industry professionals and startup founders alike often work directly with universities to base their curricula on real market needs, enabling to learn the right skills that land them to relevant jobs.

The senior BBA at NUST Business School (NBS) take the Product Design and Development elective every year. In fall of 2016, NBS teamed up with Aneeqa Ishaq, then manager in customer experience at Telenor Pakistan, to reorient and co-teach the course. The curriculum was adapted to give a hands-on experience of user-centered product design through a semester-long project in collaboration with industry partners.

With a master’s degree from d.school and work experience as a designer at HP Labs and Lutron Electronics, Aneeqa is one of the few foreign-educated Pakistanis who come back to work and teach here. It is a rare example of reverse brain drain—movement of human resources from developed economies to fast-growing, developing ones—and I believe this is serving as a foundation for improved industry-academia partnerships in

How startups can work with schools to create a win-win situation
The Institute of Design at is one of the most prestigious design in the world. Besides many other accomplishments, it is famous for popularizing the methodology—a set of powerful human-centered design strategies that is now being used in like IBM, SAP, Apple, and Google, to name a few.

Since returning to Pakistan, Aneeqa has exposed nearly 1,000 professionals and to By adding to the Product Design and Development curriculum and pairing up with industry partners to solve real-world business problems using user-centered design, Aneeqa and NBS together have laid the foundation of continued industry-academia collaboration in


This is an excerpt from Tech in Asia. You can read the full article here

image
Business Standard
177 22

How start-ups can work with schools to create a win-win situation

Aneeqa exposed 1,000 professionals and students in Pakistan to Design Thinking, reports Tech in Asia

One big reason why western education systems are more successful than the ones in emerging economies like is the exceptionally strong bond between industry and academia. Industry professionals and startup founders alike often work directly with universities to base their curricula on real market needs, enabling to learn the right skills that land them to relevant jobs.

The senior BBA at NUST Business School (NBS) take the Product Design and Development elective every year. In fall of 2016, NBS teamed up with Aneeqa Ishaq, then manager in customer experience at Telenor Pakistan, to reorient and co-teach the course. The curriculum was adapted to give a hands-on experience of user-centered product design through a semester-long project in collaboration with industry partners.

With a master’s degree from d.school and work experience as a designer at HP Labs and Lutron Electronics, Aneeqa is one of the few foreign-educated Pakistanis who come back to work and teach here. It is a rare example of reverse brain drain—movement of human resources from developed economies to fast-growing, developing ones—and I believe this is serving as a foundation for improved industry-academia partnerships in

How startups can work with schools to create a win-win situation
The Institute of Design at is one of the most prestigious design in the world. Besides many other accomplishments, it is famous for popularizing the methodology—a set of powerful human-centered design strategies that is now being used in like IBM, SAP, Apple, and Google, to name a few.

Since returning to Pakistan, Aneeqa has exposed nearly 1,000 professionals and to By adding to the Product Design and Development curriculum and pairing up with industry partners to solve real-world business problems using user-centered design, Aneeqa and NBS together have laid the foundation of continued industry-academia collaboration in


This is an excerpt from Tech in Asia. You can read the full article here

image
Business Standard
177 22