Taiwan-based smartphone maker HTC will be launching around 10 new models at different price points during the current calendar year, according to Faisal Siddique, country manager (India).
“We currently have 18 models in our portfolio. We are lining up seven to 10 new models this year. These include OneS, a 4.3-inch, dual core processor smartphone, which will be launched in the next six to seven weeks,” he told mediapersons here on Friday.
HTC rolled out its One Series of smartphones with two models – OneX and OneV – in the Indian market on April 2, 2012. OneX, which the company claims to be the world’s first phone with five processors, including one to manage power consumption, is priced at Rs 37,889, and OneV at Rs 18,229.
HTC integrated Dropbox, a cloud-based storage, to offer HTC One customers 25 GB of free space for two years. It also integrated Beat, in which it has acquired a stake, for more authentic audio experience.
The company is trying to push the newly-launched HTC One Series to the photographer community, and towards this has tied up with National Geography channel where the latter's photographers will use HTC’s devices in field conditions.
The One Series, which has been launched in India ahead of the US market, has dedicated accessories like a battery pack that can give two full recharges and Media Pack that will transfer the content playing on the phone to a TV screen wirelessly. Also, it has a car stereo clip that can play the music stored on the phone on the car system, Siddique said.