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Idea launches new smartphone Ultra

Ultra will now be available across all major 3G markets

BS Reporter  |  Mumbai 

Ltd, India's third largest mobile operator, has now entered the 12.7cm (5") screen category, with the launch of Priced at Rs 10,500, it comes with bluetooth 2.0 and Wi-fi, ensuring connectivity to its users at all times. Maharashtra is the largest market for Idea. It has over 17 million customers in Maharashtra. will now be available across all major markets.

This is the 12th from Idea in the last two years, and the company has previously sold over 6 lakh devices in the 8.89 cm (3.5"), 10.16 cm (4") and 11.43 cm (4.5") categories, in the Indian market. Idea plans to retail the new through its own retail and service outlets across major markets -Maharashtra & Goa, Andhra Pradesh, Madhya Pradesh & Chhattisgarh, Kerala, Gujarat, UP West & East, and Haryana. Rajendra Chourasia, Chief Operating Officer, Maharashtra & Goa, said, "Idea is the highest penetrated and network in Maharashtra & Goa with over 13,138 sites covering towns and villages.

We have been witnessing an ever-growing appetite for data amongst our over 17 million subscribers in the circle. We have strengthened our distribution channel for devices and plan to sell the new through over 1,000 outlets in the state."

First Published: Wed, October 30 2013. 20:00 IST