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IFFI celebrates the spirit of Indian Cinema

Indian cinema industry is the largest producer of cinema worldwide with over 2,000 movies being produced in the country every year.

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The International Film Festival of India (IFFI) along with the Indian cinema fraternity will be celebrating the industry’s centenary year through its 43rd edition in a lineup of awe-inspiring celebrations. Bringing in luminary celebrities of the likes of Akshay Kumar, Saroj Khan, Kailash Kher, Nitin Desai and others; the 43rd edition of the marquee film festival will also bring together a galaxy of regional cinema stalwarts and thespians to celebrate the grandiose of Indian cinema in its hundredth year of existence.

This 43rd International Film Festival of India through a special dedication will be celebrating the successes of the Indian film industry which shaped up its wings when the pioneers of cinema, Lumiere Brothers brought their cinema to India. The Indian Cinema Industry which took its first steps with the stalwart Dadasaheb Phalke’s first film ‘Raja Harishchandra’ in 1913, saw its emergence through movies like ‘The Flower of Persia’ by Hiralal Sen, ‘Alam Ara’ produced by Ardeshir Irani; along with other earlier movies like ‘Bhakta Prahlada’ and ‘Kalidas’ produced and directed by HM Reddy which took the magic of cinema nationwide and created a demand for wholesome entertainment through movies.

Once the Indian film industry took shape, the baton of creating cinematic masterpieces moved onto filmmakers like V. Shantaram, Bimal Roy, Raj Kapoor, Guru Dutt, Satyajit Ray, Ritwik Ghatak, Bimal Roy, K Asif, KV Reddy, L V Prasad, Ramu Kariat and Mehboob Khan. With time, Indian cinema went international and the look and feel of Indian cinema gave rise to stylish actors like Dev Anand, Dilip Kumar, Ashok Kumar, Shammi Kapoor, Manoj Kumar, Sunil Dutt and actresses like Geeta Dutt, Madhubala, Waheeda Rehman, Nargis, Nutan, Sadhana, Mala Sinha and others.
 
Moving on, the new-age brigade of Amitabh Bachhan, Dharmendra, Rishi Kapoor, Sanjay Dutt, Govinda, Shah Rukh Khan, Salman Khan, Aamir Khan ably supported by actresses like Smita Patil, Hema Malini, Parveen Babi, Zeenat Aman, Helen, Asha Parekh, Madhuri Dixit, Kajol, Karishma Kapoor and others held their own in the Indian film industry, therefore making it an international entity in itself over the years.  
 
Today, the Indian cinema industry is the largest producer of cinema worldwide with over 2,000 movies being produced in the country every year. From modest Rs 1,000 revenue in its initial years, the Indian cinema industry has grown onto becoming a Rs. 93 billion industry by 2011 which is a testament to the phenomenal growth that this industry has achieved over the past hundred years. Overall, it is inspiring to know that India’s rapidly evolving media and entertainment industry has grown by 12% to reach Rs 728 billion, wherein a recent research report by KPMG has predicted that the industry would register a CAGR of 15% to reach Rs 1,457 billion by 2016.
 
Shri Shankar Mohan, Festival Director, International Film Festival of India said, “Going into the hundredth year of Indian cinema, it is our endeavour to take the magic of the medium to the cine lovers of the world, while providing them wholesome entertainment which the Indian & international audiences have been enjoying for a long time now. This year at the 43rd IFFI, through a special package of hand-picked cinema classics we wish to relive the wonder of Indian cinema and share it with cine lovers from across the world.”
 
“Indian cinema industry is a big family which encompasses world’s cinematic culture. I owe a lot to the Indian cinema for providing me my identity, my home and my daily bread and butter. Throughout these years, I have learnt a lot from this industry. Choreography in Indian cinema has witnessed tremendous changes in the past 100 years.  Initially, the medium was dominated by male dance directors and actors like Madhubala, Mina Kumari and Nanda which then gradually moved to dancing around trees, addition of South Indian dances and more. Today Indian Cinema choreography has gained a lot of attention from foreigners who come to India to be a part of this industry as group dancers. Such is the enchantment of choreography in Indian Cinema. I think IFFI has played a crucial role in taking Indian cinema and cinema choreography to a global arena.” Said noted dance choreographer Saroj Khan.
 
“It’s a proud moment for me to be a part of such a wonderful event like IIFI. A big applause to the efforts of the Information and Broadcasting Ministry for organizing the 43rd IIFI to promote, preserve and broadcast our art and culture at a global platform. As Indian cinema celebrates its 100 year in some time now, the spirit of celebration is quite different this time. With the festive season going on in India, the mood at this year’s IFFI is going to be fun filled, festive, joyous and more importantly filmy” Said popular singer Kailash Kher.
 
It is herein that in an effort to relive the enthusiasm of the Indian film industry, the film fraternity hosts an exclusive segment at the upcoming 43rd International Film Festival of India. The segment which features a selection of hand-picked Indian signature movie classics will showcase cinematic geniuses from the Indian movie folklore right from the earliest films to the latest blockbusters; all in an attempt to showcase to the world, the magic and cultural brilliance of Indian cinema.
 
Started in 1952, the International Film Festival of India (IFFI) has evolved into a major forum for Cinema from across the world. From Satyajit Ray to Akira Kurosawa, from Marcello Mastrioni to Roman Polanski and Gurinder Chadha to Mira Nair, the International Film Festival of India has become a landmark destination for established and young filmmakers and directors from every continent.
 
IFFI-2012 provides an ideal opportunity for filmmakers and film lovers to watch, appreciate and learn the art of film making in sylvan surroundings and a relaxed creative environment. It also provides a great platform for networking with some of the best industry professionals from India and abroad.

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