You are here: Home » Companies » News
Business Standard

India's herbal revolution in numbers

Author takes a long hard look at the naturals market and what is fuelling its growth so rapidly

Viveat Susan Pinto 

herbal

A few years ago, India's naturals/occupied a fairly small proportion of India's personal care category due to the absence of significant growth triggers. 

But with the emergence of players such as Patanjali, a company co-founded by which has promoted aggressively, the naturals space has grown today, constituting 41 per cent of the $9.2-billion domestic personal care market. 

Market research agency says that naturals as a category is growing 2.2 times faster than the non-naturals segment within personal care and could constitute half of the personal care market in the next few years. Non-naturals, on the other hand, will shrink from 59 per cent now to 50 per cent in the next few years. 

Viveat Susan Pinto takes a long hard look at the naturals market and what is fuelling its growth so rapidly.

graph


graph

RECOMMENDED FOR YOU