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India's herbal revolution in numbers

Author takes a long hard look at the naturals market and what is fuelling its growth so rapidly

Viveat Susan Pinto 

A few years ago, India's naturals/herbal market occupied a fairly small proportion of India's personal care category due to the absence of significant growth triggers.  But with the emergence of players such as Patanjali, a company co-founded by Baba Ramdev which has promoted Ayurvedic products aggressively, the naturals space has grown today, constituting 41 per cent of the $9.2-billion domestic personal care market.  Market research agency Nielsen says that naturals as a category is growing 2.2 times faster than the non-naturals segment within personal ...

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First Published: Wed, June 14 2017. 04:44 IST
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