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Intel launches campaign for driving domestic adoption of PC

As part of this campaign, Intel will create experience zones under its 'My Discoveries' program across 40 cities

Gaurav Laghate  |  Mumbai 

Intel, the technology provider company, has launched a nationwide integrated to increase the relevance and demand of personal computing devices and drive domestic adoption of technology in India.

It is targeting consumers with the message of how a can change their life.


This six weeks long has started today from Jaipur and will reach out to consumers in a targeted manner across ten states through a series of interventions in the form of print advertisements, out of home visibility, and its on-ground experiential program called ‘My Discoveries’.

Through its on-ground activities and retail marketing programs, said it will continue to educate consumers on why a is a transformational device. The will cover forty cities across ten states – Rajasthan, Punjab, Maharashtra, Karnataka, Uttar Pradesh, Gujarat, Tamil Nadu, Kerala, Andhra Pradesh and West Bengal.

realises the benefits a can bring to a consumer to help accentuate a person’s skills and employability, foster growth and nurture creativity; thereby helping bring about a nationwide change”, said Sandeep Aurora, Director – Marketing and Market Development, South Asia.

“In our quest to bring about nationwide awareness for digital literacy, we will continue to scale our efforts under the National Digital Literacy Mission and through this new we will urge consumers to pursue their passions and creativity with the power of an processor powered computer,” Aurora added.

As part of this campaign, will create experience zones under its ‘My Discoveries’ program across 40 cities. The basic premise of the “My Discoveries” is that consumers can make discovery every day if they are empowered by a These experience zones will showcase the interplay between multiple devices and the inspiration an processor powered can offer to co-create something delightful to explore the world through the

through its Technology Providers network will also provide people with information on personal computers, their usage and benefits.

believes that technology can play a huge role in ending the digital divide in India and driving personal growth, be it in developing job skills or providing easy access to quality education, healthcare and critical government services,” Aurora added.

The main premise of this is that in today’s day and age, users want more than just a Today personal computing devices are an extension of the users themselves with the internet and compelling content being the center point of the user’s experience.

First Published: Tue, May 07 2013. 18:16 IST
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