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Intex bets big on air-conditioners with Rs 200 cr investment

Currently, company's 75% business comes from mobile phones while rest comes from consumer durable

Vinay Umarji  |  Ahmedabad 

Photo: Shutterstock
Photo: Shutterstock

Betting big on its consumer durables business, Technologies plans to Rs 200 crore for manufacturing plant in Having established itself as an affordable mobile handset player, now looks to consolidate its position in consumer durables. 

Currently, the company's 75 per cent business comes from while rest comes from consumer durables. "We are ramping up production of consumer durables including and hope to see the segment grow from 25 per cent to 40 per cent in next two years," said Keshav Bansal, director, Technologies. 

Given a low penetration of just two per cent in air-conditioners, Technologies intends to position itself as a group providing state-of-the-art technology at affordable prices. The company has five manufacturing facilities that produce mobile phones, air-conditioners, washing machines and

"Our reduce 30 per cent power consumption as compared to any other brand. For the last three years, we are seeing 100 per cent growth in consumer durables," said Bansal. 

“Within the consumer durables space in India, have the least market size of nearly four million units with the lowest penetration at around two per cent. These figures clearly show the immense untapped potential in India for ACs and being an established brand in tier 2 & 3 cities will surely be able to penetrate and expand the market of this product in India," Bansal added. 

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Intex bets big on air-conditioners with Rs 200 cr investment

Currently, company's 75% business comes from mobile phones while rest comes from consumer durable

Currently, company's 75% business comes from mobile phones while rest comes from consumer durable
Betting big on its consumer durables business, Technologies plans to Rs 200 crore for manufacturing plant in Having established itself as an affordable mobile handset player, now looks to consolidate its position in consumer durables. 

Currently, the company's 75 per cent business comes from while rest comes from consumer durables. "We are ramping up production of consumer durables including and hope to see the segment grow from 25 per cent to 40 per cent in next two years," said Keshav Bansal, director, Technologies. 

Given a low penetration of just two per cent in air-conditioners, Technologies intends to position itself as a group providing state-of-the-art technology at affordable prices. The company has five manufacturing facilities that produce mobile phones, air-conditioners, washing machines and

"Our reduce 30 per cent power consumption as compared to any other brand. For the last three years, we are seeing 100 per cent growth in consumer durables," said Bansal. 

“Within the consumer durables space in India, have the least market size of nearly four million units with the lowest penetration at around two per cent. These figures clearly show the immense untapped potential in India for ACs and being an established brand in tier 2 & 3 cities will surely be able to penetrate and expand the market of this product in India," Bansal added. 
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Business Standard
177 22

Intex bets big on air-conditioners with Rs 200 cr investment

Currently, company's 75% business comes from mobile phones while rest comes from consumer durable

Betting big on its consumer durables business, Technologies plans to Rs 200 crore for manufacturing plant in Having established itself as an affordable mobile handset player, now looks to consolidate its position in consumer durables. 

Currently, the company's 75 per cent business comes from while rest comes from consumer durables. "We are ramping up production of consumer durables including and hope to see the segment grow from 25 per cent to 40 per cent in next two years," said Keshav Bansal, director, Technologies. 

Given a low penetration of just two per cent in air-conditioners, Technologies intends to position itself as a group providing state-of-the-art technology at affordable prices. The company has five manufacturing facilities that produce mobile phones, air-conditioners, washing machines and

"Our reduce 30 per cent power consumption as compared to any other brand. For the last three years, we are seeing 100 per cent growth in consumer durables," said Bansal. 

“Within the consumer durables space in India, have the least market size of nearly four million units with the lowest penetration at around two per cent. These figures clearly show the immense untapped potential in India for ACs and being an established brand in tier 2 & 3 cities will surely be able to penetrate and expand the market of this product in India," Bansal added. 

image
Business Standard
177 22