7 and 7 Plus models on Friday entered the Chinese market amid heavy demand with its pre-orders in jet-black colour being already sold out.
Customers lined up outside the Apple
store in Beijing's Sanlitun shopping area early in the morning, waiting to collect their pre-ordered mobile phones.
One customer who declined to be named said, the most attractive parts of the new iPhone
are the double lenses and the water-proof function.
"Many of my friends are Apple
enthusiasts who like to be the first to try new products. Others are turning from the iPhone
to cheaper domestic smart phones," state-run Xinhua quoted him as saying.
Starting on September 14, Chinese customers can download Apple's new iPhone
operating system (iOS) 10 operating system, featuring an anti-crank calls function based on data provided by Internet companies.
Apple's Q3 Greater China
revenue was $8.85 billion, down by 33 per cent year-on-year.
The company's stock has surged 11 per cent over the past four trading sessions, since the release of the new iPhone