ALSO READSony Pictures and Discovery to bid for IPL media rights IPL draws a huge audience, breaks past records Supreme Court seeks BCCI's reply over e-auction of IPL media rights Tenders for IPL media rights are out, August 28 is last date for bids Sony Pictures expects 15-20% revenue growth during 2017 IPL season
The BCCI may have been embroiled in a legal tussle but there is no dearth of interest in IPL broadcast rights with telecommunications major Airtel and web service provider Yahoo also buying the bid document. It has been learnt that apart from Discovery and Yupp TV, which had also bought bid document a few days back, there have been four more companies that have shown interest, taking the total number of interested parties to 24. "Yes, Airtel and Yahoo have bought bid documents. Along with them, the other two new companies are BAMTech and DAZN/ Perform Group, who also have bought documents.
Both BAMTech and DAZN/Perform group are working in the digital space," a BCCI official told PTI on conditions of anonymity. The 18 eligible companies, who bought bid documents last year before the process was stalled are: Star India, Amazon Seller Services, Followon Interactive Media, Taj TV India, Sony Pictures Networks, Times Internet, Supersport International, Reliance Jio Digital, Gulf DTH FZ LLC, GroupM Media, beIN, Econet Media, SKY UK, ESPN Digital Media, BTG Legal Services, BT PLC, Twitter, Facebook Inc. All the rights will be for a period of five years from 2018-2022. ALSO READ: SC asks BCCI's CoA to file affidavit on IPL bidding by Aug 28 The broadcast rights are divided into three particular categories -- TV, mobile and the internet. The deadline for submission of sealed bids is September 4. The estimated valuation of IPL broadcast rights (internet, TV, and mobile) is expected to fetch an unprecedented Rs 20,000 crore plus (approximate) for the richest cricket board in the world. ALSO READ: IPL brand value touches Rs 34,000 crore Star India and Sony Pictures Network are some of the major channels that will be vying for the TV rights of the cash rich channels.