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It's all about the pricing: Why offline retailers are losing the battle to Amazon, Flipkart

Branded players, especially in the white goods space are crying foul on the deep discounts that are being offered on their products during festival sales

Shishir Asthana  |  Mumbai 

E-tailers have a lot to cheer this festival season with almost every company announcing record sales. Spread over five days, the three largest online players Flipkart, Amazon and Snapdeal claimed to have registered very good growth as compared to last year. Buoyed by its success Amazon is reported to be lining up at least two more sale events. Flipkart is expected to join the race. However, not everyone is amused by the action in the cyber space. Branded players, especially in the white goods space are crying foul on the deep discounts that are being offered on their products ...

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It's all about the pricing: Why offline retailers are losing the battle to Amazon, Flipkart

Branded players, especially in the white goods space are crying foul on the deep discounts that are being offered on their products during festival sales

Branded players, especially in the white goods space are crying foul on the deep discounts that are being offered on their products during festival sales E-tailers have a lot to cheer this festival season with almost every company announcing record sales. Spread over five days, the three largest online players Flipkart, Amazon and Snapdeal claimed to have registered very good growth as compared to last year. Buoyed by its success Amazon is reported to be lining up at least two more sale events. Flipkart is expected to join the race. However, not everyone is amused by the action in the cyber space. Branded players, especially in the white goods space are crying foul on the deep discounts that are being offered on their products ... image
Business Standard
177 22

It's all about the pricing: Why offline retailers are losing the battle to Amazon, Flipkart

Branded players, especially in the white goods space are crying foul on the deep discounts that are being offered on their products during festival sales

E-tailers have a lot to cheer this festival season with almost every company announcing record sales. Spread over five days, the three largest online players Flipkart, Amazon and Snapdeal claimed to have registered very good growth as compared to last year. Buoyed by its success Amazon is reported to be lining up at least two more sale events. Flipkart is expected to join the race. However, not everyone is amused by the action in the cyber space. Branded players, especially in the white goods space are crying foul on the deep discounts that are being offered on their products ...

image
Business Standard
177 22