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It's time for start-ups to focus on India's real problems to be disruptive

It is a low hanging fruit for entrepreneurs to mirror successful business models from other markets and fine tune them for India

Raghu Krishnan  |  Bengaluru 

Photo: Shutterstock
Photo: Shutterstock

India has an abundance of problems that have not been solved by any organisation globally and need to capitalise on this to be truly disruptive globally.

There might be some truth in Ratan Tata saying that Indian Internet ecosystem has only a few disruptive compared to the West. 

It is a low hanging fruit for entrepreneurs to mirror successful business models from other markets and fine tune them for India. This obviously works and there is plenty of money in such businesses. But it is also open to competition from who disrupted similar models globally.

More than a decade ago, Google’s entry into India killed a local search engine Guruji in no time due to its superior technology. Now, firms such as Flipkart and Ola are able to compete with Amazon and Uber because they have sufficient venture capital backing. It will be a fight till the last man stands and there is no clear winner yet in this game.


The bigger opportunity, however, lies in nurturing similar to what Tata has backed  Team Indus, a Bengaluru based start-up that is looking to land and drive a rover on the moon, take images and send it back to earth. So far, there is no private firm that has landed on the earth’s satellite and if Team Indus achieves the feat, it will be disruptive.

With this, it will also gain expertise in systems engineering to build satellites and spacecraft that very few countries and possess. This also could revive a new generation of local engineering talent that Bengaluru lost to the software services boom since the late 1990’s.

Take MedGenome, a Bengaluru-genomics start-up which is the only Indian company in the GenomeAsia 100K initiative that is looking to sequence 100,000 genomes in South, North and East Asia. Once this is completed, it will have a database of genome sequence for the Indian population, helping planners and drug makers to discover drugs to cure specific diseases that is unique to this population. MedGenome is already thinking of itself as a data company.


While there are definitely competitors to such across the world, the work they are currently pursuing is at par with global counterparts.

India lags behind other nations in search engine, e-commerce and ride-hailing. As a country, we, however, need to push ourselves in areas such as AI, Machine learning, neural networks, genomics and bioscience.

There is an opportunity in using the population data of India to build unique solutions, using artificial intelligence and machine learning. The IndiaStack is a good experiment to bring in more people into banking and eventually into the formal economy.

India also needs to encouragement disruptive further. Our Universities need to improve their academic rigour, publish more papers and recognise individuals who have ideas to translate their ideas into products.

“We must create an environment where (an individual) can be motivated here (in India) and that requires a community of investors, capitalists who take risks... Then you'll get those (globally successful results) here too. It cannot be a typical, bankable project. It has to be risk-bearing and there will be failures. The failures themselves will be lessons leading to successes." said Tata according to Economic Times.


First Published: Thu, October 12 2017. 15:21 IST
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