ALSO READFlipkart expects 5X transactions during 'Big 10' sale that starts on 14 May Flipkart taps analytics to deliver more sales on low marketing spend Flipkart launches Divastri, its first private label fashion brand Flipkart's PhonePe gives UPI a big boost during Big 10 sale Bonanza! Auto majors and fashion retailers are still offering GST discounts
Leading fashion and lifestyle e-commerce platform, Jabong has announced the launch of its biggest fashion festival called the "Big Brand Sale" from 29 to 31 July.
The company expects an eight fold increase in its revenue during the event.
The sale will exhibit more than 2,500 international and national brands available at min 50 to 80% discount with the addition of many new brands such as Swarovski and Elite.
"Big Brand Sale is not an ordinary sale but a celebration of the biggest brands in fashion and lifestyle, with offers and gratification, specially put together jointly with our brand partners," said head of Jabong, Gunjan Soni.
It is supported by a marketing campaign across all media platforms. The campaign features a TV commercial and will also be supported by print, radio, CRM and social media campaigns on YouTube, Google Display Network, and Truecaller amongst others.
The outdoor promotion for the sale will take place across key cities including Delhi NCR, Mumbai, Bangalore, Jaipur, Chandigarh, Pune and Ahmedabad.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)