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Keeping consumers POSted

Companies are innovating with tech tools to cover a crucial touch point for customer experience

Ritwik Sharma 

If the quality of products and services is fundamental to successful retailing, minimising the time spent by customers at the till is equally vital, more so in a post-demonetisation scenario in India. Retail major Shoppers Stop last week announced a tie-up with proximity communications firm ToneTag to introduce the latter’s sound-based contactless payment system at its stores. From deploying new technology to upgrading existing tools or launching mobile payment services and closed wallets, companies are keeping pace with innovation to cover a crucial touch point for customer ...

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Keeping consumers POSted

Companies are innovating with tech tools to cover a crucial touch point for customer experience

Companies are innovating with tech tools to cover a crucial touch point for customer experience If the quality of products and services is fundamental to successful retailing, minimising the time spent by customers at the till is equally vital, more so in a post-demonetisation scenario in India. Retail major Shoppers Stop last week announced a tie-up with proximity communications firm ToneTag to introduce the latter’s sound-based contactless payment system at its stores. From deploying new technology to upgrading existing tools or launching mobile payment services and closed wallets, companies are keeping pace with innovation to cover a crucial touch point for customer ... image
Business Standard
177 22

Keeping consumers POSted

Companies are innovating with tech tools to cover a crucial touch point for customer experience

If the quality of products and services is fundamental to successful retailing, minimising the time spent by customers at the till is equally vital, more so in a post-demonetisation scenario in India. Retail major Shoppers Stop last week announced a tie-up with proximity communications firm ToneTag to introduce the latter’s sound-based contactless payment system at its stores. From deploying new technology to upgrading existing tools or launching mobile payment services and closed wallets, companies are keeping pace with innovation to cover a crucial touch point for customer ...

image
Business Standard
177 22