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Krafting online market for small enterprises

KartRocket recently attracted $8 mn in a third round of funding and is set to play big with larger brands

Gireesh Babu & T E Narasimhan 

Saahil Goel loved designing websites from his teen years. The e-commerce upswing in 2010-11 provided him the opportunity to turn his hobby into business. A stint in the US with health insurance company Highmark as a big data analyst and experience as systems architect and management consultant with multinational companies made him more confident. "I spoke to childhood friend Gautam Kapoor after returning to India and we decided to build a platform with a focus on sellers," says Goel. They decided to build a platform where small sellers can build an e-commerce-enabled ...

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Krafting online market for small enterprises

KartRocket recently attracted $8 mn in a third round of funding and is set to play big with larger brands

KartRocket recently attracted $8 mn in a third round of funding and is set to play big with larger brands Saahil Goel loved designing websites from his teen years. The e-commerce upswing in 2010-11 provided him the opportunity to turn his hobby into business. A stint in the US with health insurance company Highmark as a big data analyst and experience as systems architect and management consultant with multinational companies made him more confident. "I spoke to childhood friend Gautam Kapoor after returning to India and we decided to build a platform with a focus on sellers," says Goel. They decided to build a platform where small sellers can build an e-commerce-enabled ... image
Business Standard
177 22

Krafting online market for small enterprises

KartRocket recently attracted $8 mn in a third round of funding and is set to play big with larger brands

Saahil Goel loved designing websites from his teen years. The e-commerce upswing in 2010-11 provided him the opportunity to turn his hobby into business. A stint in the US with health insurance company Highmark as a big data analyst and experience as systems architect and management consultant with multinational companies made him more confident. "I spoke to childhood friend Gautam Kapoor after returning to India and we decided to build a platform with a focus on sellers," says Goel. They decided to build a platform where small sellers can build an e-commerce-enabled ...

image
Business Standard
177 22