Ad agency Lowe Lintas's health arm LinHealth has entered into a strategic partnership with ICC Lowe, the IPG-controlled healthcare communications company, which is one of the leading players in its space worldwide.
LinHealth will now operate as ICC Lowe LinHealth in India, Joseph George, chief executive officer, Lowe Lintas & Partners said. ICC Lowe integrates specialized services in advertising and promotions, medical education, strategic planning, branding, digital solutions, mobile, sales training and consumer health marketing to build world-class brands and create positive outcomes that can transform the lives of healthcare consumers, George said. ICC Lowe has 13 offices around the world and is a key agency within IPG's network of healthcare companies. The agency has earned many awards for creative excellence, including the coveted Clio Awards.