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M&M aims at solution sales

Auto major is looking to cater to the entire value chain in farm equipment space

Ritwik Sharma 

As Mahindra and Mahindra (M&M) sets about its goal of turning into a global brand in the farm equipment category, the home-grown auto major is aiming to cater to the entire value chain by going beyond tractors. The company is targeting a $150-billion global farm equipment market, of which the non-tractor segment is worth $90 billion.   According to Rajesh Jejurikar, president, farm equipment sector, M&M, timely acquisitions and utilising the company’s presence in global markets are part of the new strategy which includes organic as well as inorganic growth. M&M expects the ...

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M&M aims at solution sales

Auto major is looking to cater to the entire value chain in farm equipment space

Auto major is looking to cater to the entire value chain in farm equipment space As Mahindra and Mahindra (M&M) sets about its goal of turning into a global brand in the farm equipment category, the home-grown auto major is aiming to cater to the entire value chain by going beyond tractors. The company is targeting a $150-billion global farm equipment market, of which the non-tractor segment is worth $90 billion.   According to Rajesh Jejurikar, president, farm equipment sector, M&M, timely acquisitions and utilising the company’s presence in global markets are part of the new strategy which includes organic as well as inorganic growth. M&M expects the ... image
Business Standard
177 22

M&M aims at solution sales

Auto major is looking to cater to the entire value chain in farm equipment space

As Mahindra and Mahindra (M&M) sets about its goal of turning into a global brand in the farm equipment category, the home-grown auto major is aiming to cater to the entire value chain by going beyond tractors. The company is targeting a $150-billion global farm equipment market, of which the non-tractor segment is worth $90 billion.   According to Rajesh Jejurikar, president, farm equipment sector, M&M, timely acquisitions and utilising the company’s presence in global markets are part of the new strategy which includes organic as well as inorganic growth. M&M expects the ...

image
Business Standard
177 22