You are here: Home » Companies » News » Automobile
Business Standard

M&M-Ford tie-up: 'Old friends', new ambitions

The domestic utility vehicle major and Detroit auto giant sign a new deal after parting ways 12 years ago, this time to ride the market for electric vehicles

Ajay Modi  |  New Delhi 

Anand Mahindra, executive chairman of home-grown auto major Mahindra & Mahindra (M&M), was on a flight when his company announced its partnership with American car maker Ford last week, mainly for electric cars and connected vehicles. “The view at 35k feet shows it’s time for old friends to undertake a new exploration,” he tweeted.  The view has indeed changed since 2005 when the two companies called off their first partnership after working together for a decade in the Indian market.    M&M used to be the dominant player in the utility ...


Key stories on are available to premium subscribers only.


REMEMBER ME Forgot password?

Not a member yet ? Resister Now

Connect using any below

  • Don't lose the opportunity of saving $26.77 per month
  • Don't lose the opportunity of saving $26.77 per month
Total Amount
Rs. 0.00
To proceed, kindly select a subscription package


On Business Standard Digital

  • Access your subscription from anywhere. Be it your computer, tablet or smartphone using a browser or the App, Your Choice.
  • Access to exclusive content, features, opinions and comment, hand-picked by our editors, just for you.
  • Pick your 5 favourite companies. Get all the news upates at the end of each day through E-Mail.
  • Pick the industry that you want to track. And get a daily news letter specific to that industry. Cut out the clutter.
  • And stay on top of your investments. Track stock prices in your portfolio
  • Access 18 years of archival data

On Digital

  • Seamless access to with your Business Standard digital account.
  • Experience the best of the Journal's reporting, video and interactive features.
  • Read about the people and events shaping business, finance, technology, politics, technology and culture.
  • Stay informed with newsletters - an easy way to get WSJ content straight to your inbox - making life easier on your busiest days.
  • More business executives read the Journal globally than any other publication.
*Note :
Our Partners are proud to be associated with this initiative and will contribute Rs 100 x 6 months thereafter, standard rate of Rs 149 will be charged.
Offer valid for Indian residents only
Requires you to share personal information like PAN, Date of Birth, and Income.
*Annual saving on WSJ subscription price of US$ 347.88 (12 months @ US$ 28.99 per month)
* 1US$ = 67.50 INR.
*Please note that this offer is not valid if you are/were a registered/existing user on WSJ Digital
First Published: Wed, September 27 2017. 22:40 IST