Mahindra Two Wheeler (MTWL), the two wheeler making arm of the Mahindra Group has joined hands with e-commerce player Snapdeal.com to retail one of its scooters, offering buyers a flat discount of Rs 6,000.
Mumbai-based MTWL, which has a range of four scooters in its line-up, recently unveiled two new motorcycles that are expected to go on sale in the coming weeks. The Mahindra Duro, an automatic scooter priced at Rs 43,985 (ex-showroom, Maharshtra), will be a part of this initiative.
Thhis is one of the rare occasions when an entire vehicle is proposed to be sold through an on-line platform, which is otherwise done only through the 'touch-n-feel' modules such as through physical showrooms.
Czech auto maker SkodaAuto sold its compact car Fabia through the on-line platform in 2009 offering the car with a discount of up to Rs 50,000. The idea was to bring down the dealer cost and enable the consumer with greater flexibility in choosing the car.
This will be for the first time that a two wheeler maker is selling its vehicle on-line in India, which it plans deliver at the customer’s doorstep. After purchasing the vehicle on Snapdeal.com, the customers will be contacted by a Mahindra executive who will inform them of the required documents and will collect the same from them as per the customer’s convenience.
Customer can choose to pay for the vehicle either at one go or avail 3/6 month EMI options (0% interest). Once the customer submits all documents, the vehicle will be delivered at the preferred address within one week’s time.
M&M is offering a flat discount of Rs 6,000 on every vehicle sold through this channel. Before purchasing the vehicle, one can even book a free test drive at their home or any preferred location.
Cities covered under this scheme include Chennai, Delhi-NCR, Mumbai, Bangalore and Kolkata. The vehicle comes with a warranty of 4 years and a free insurance cover for 1 year.
Dharmendra Mishra, VP Sales and Customer Care, Mahindra Two Wheelers said, “Though online retailing is still in its nascent stages in India, the industry has grown tremendously over the last couple of years. MTWL is very conscious of the changing customer preferences and this is yet another step from us to get closer to the net savvy customer at his comfort zone. This partnership will open a new avenue for us. With the buying trends changing drastically over time, we are sure we can deliver more happiness to our customers through this novel tie-up with Snapdeal.com, one of its kind in the country”.