Madras HC rules in Britannia's favour in GSK trademark case

The today restrained Ltd (GSK), the maker of the Horlicks brand, from manufacturing, selling and advertising brand of biscuits for trademark and copyright violations of Britannia NutriChoice Oats biscuits.

The interim order was in response to a petition — a copy of which is available with Business Standard — filed by Britannia Industries Ltd, in which the company alleged GSK’s Horlicks Nutribic, launched on August 20, was a “slavish copy” of Britannia’s NutriChoice Oats.

Immediately after the launch of Horlicks Nutribic, Britannia approached the Madras High Court with a stay application, asking the court to restrain GSK from selling the biscuits using the wrapper currently used by them which according to Britannia is replica of its wrapper for NutriChoice Oats. The application also said GSK infringed Britannia’s registered trademark Nutribix.

In an official statement, Britannia said it argued before the high court “Horlicks Nutribic had adopted similar packaging style, colour scheme, etc. to ride on the enormous reputation built by Britannia.”

“In an interim order passed by the Madras High Court today, GSK, its directors, employees, agents, distributors and retailers have been restrained from manufacturing, selling and advertising Horlicks Nutribic brand of biscuits with the similar trade dress of Britannia’s NutriChoice Oats biscuits. Further, the Horlicks company has been restrained from using the Nutribic trade name,” said the statement.

According to Britannia, the sales of Nutrichoice range of products were Rs 284 crore in 2011-12, compared with Rs 193 crore the year before, an increase of around 47 per cent. The company sold 34,603 tonnes of Nutrichoice biscuits last financial year.

Over the past couple of years, GSK has been building its presence in the biscuits market riding on the Horlicks brand. GSK could not be reached for comments.

With this latest tussle with GSK, Britannia adds another name to the list of its several legal battles over brands and other corporate issues. The company itself is facing a similar case from Kraft Foods, which has alleged one of Britannia’s prodcuts, Treat-O, closely resembled Kraft’s famous biscuit brand, Oreo. Some of its other brand disputes include one with Kellog and another with its erstwhile partner Danone.

Britannia’s offerings are spread across products ranging from bakery (bread, biscuits, cakes and rusks), dairy (processed cheese, milk, curd and health drinks), and the recently launched range of breakfast options under the Britannia Healthy Start brand.

image
Business Standard
177 22
Business Standard

Madras HC rules in Britannia's favour in GSK trademark case

BS Reporters  |  Chennai/ Bangalore 



The today restrained Ltd (GSK), the maker of the Horlicks brand, from manufacturing, selling and advertising brand of biscuits for trademark and copyright violations of Britannia NutriChoice Oats biscuits.

The interim order was in response to a petition — a copy of which is available with Business Standard — filed by Britannia Industries Ltd, in which the company alleged GSK’s Horlicks Nutribic, launched on August 20, was a “slavish copy” of Britannia’s NutriChoice Oats.

Immediately after the launch of Horlicks Nutribic, Britannia approached the Madras High Court with a stay application, asking the court to restrain GSK from selling the biscuits using the wrapper currently used by them which according to Britannia is replica of its wrapper for NutriChoice Oats. The application also said GSK infringed Britannia’s registered trademark Nutribix.

In an official statement, Britannia said it argued before the high court “Horlicks Nutribic had adopted similar packaging style, colour scheme, etc. to ride on the enormous reputation built by Britannia.”

“In an interim order passed by the Madras High Court today, GSK, its directors, employees, agents, distributors and retailers have been restrained from manufacturing, selling and advertising Horlicks Nutribic brand of biscuits with the similar trade dress of Britannia’s NutriChoice Oats biscuits. Further, the Horlicks company has been restrained from using the Nutribic trade name,” said the statement.

According to Britannia, the sales of Nutrichoice range of products were Rs 284 crore in 2011-12, compared with Rs 193 crore the year before, an increase of around 47 per cent. The company sold 34,603 tonnes of Nutrichoice biscuits last financial year.

Over the past couple of years, GSK has been building its presence in the biscuits market riding on the Horlicks brand. GSK could not be reached for comments.

With this latest tussle with GSK, Britannia adds another name to the list of its several legal battles over brands and other corporate issues. The company itself is facing a similar case from Kraft Foods, which has alleged one of Britannia’s prodcuts, Treat-O, closely resembled Kraft’s famous biscuit brand, Oreo. Some of its other brand disputes include one with Kellog and another with its erstwhile partner Danone.

Britannia’s offerings are spread across products ranging from bakery (bread, biscuits, cakes and rusks), dairy (processed cheese, milk, curd and health drinks), and the recently launched range of breakfast options under the Britannia Healthy Start brand.

RECOMMENDED FOR YOU

Madras HC rules in Britannia's favour in GSK trademark case

The Madras High Court today restrained GlaxoSmithkline Consumer Healthcare Ltd (GSK), the maker of the Horlicks brand, from manufacturing, selling and advertising Horlicks Nutribic brand of biscuits for trademark and copyright violations of Britannia NutriChoice Oats biscuits.

The today restrained Ltd (GSK), the maker of the Horlicks brand, from manufacturing, selling and advertising brand of biscuits for trademark and copyright violations of Britannia NutriChoice Oats biscuits.

The interim order was in response to a petition — a copy of which is available with Business Standard — filed by Britannia Industries Ltd, in which the company alleged GSK’s Horlicks Nutribic, launched on August 20, was a “slavish copy” of Britannia’s NutriChoice Oats.

Immediately after the launch of Horlicks Nutribic, Britannia approached the Madras High Court with a stay application, asking the court to restrain GSK from selling the biscuits using the wrapper currently used by them which according to Britannia is replica of its wrapper for NutriChoice Oats. The application also said GSK infringed Britannia’s registered trademark Nutribix.

In an official statement, Britannia said it argued before the high court “Horlicks Nutribic had adopted similar packaging style, colour scheme, etc. to ride on the enormous reputation built by Britannia.”

“In an interim order passed by the Madras High Court today, GSK, its directors, employees, agents, distributors and retailers have been restrained from manufacturing, selling and advertising Horlicks Nutribic brand of biscuits with the similar trade dress of Britannia’s NutriChoice Oats biscuits. Further, the Horlicks company has been restrained from using the Nutribic trade name,” said the statement.

According to Britannia, the sales of Nutrichoice range of products were Rs 284 crore in 2011-12, compared with Rs 193 crore the year before, an increase of around 47 per cent. The company sold 34,603 tonnes of Nutrichoice biscuits last financial year.

Over the past couple of years, GSK has been building its presence in the biscuits market riding on the Horlicks brand. GSK could not be reached for comments.

With this latest tussle with GSK, Britannia adds another name to the list of its several legal battles over brands and other corporate issues. The company itself is facing a similar case from Kraft Foods, which has alleged one of Britannia’s prodcuts, Treat-O, closely resembled Kraft’s famous biscuit brand, Oreo. Some of its other brand disputes include one with Kellog and another with its erstwhile partner Danone.

Britannia’s offerings are spread across products ranging from bakery (bread, biscuits, cakes and rusks), dairy (processed cheese, milk, curd and health drinks), and the recently launched range of breakfast options under the Britannia Healthy Start brand.

image
Business Standard
177 22
Widgets Magazine

More News

  • Monthly payment bug bites Apple as iPhone SE sales sag Apple to launch iPhone 7, other new offerings on September 7
  • Shipping Corporation of India ship GE Shipping, SCI on asset-buying spree
Widgets Magazine
Widgets Magazine

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard