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Make in India: Make apps optimised for India, Google to local developers

According to Google, majority of internet users in country are going online via smartphones

IANS  |  Bengaluru 

Make in India: Make apps optimised for India, Google to local developers

India on Tuesday announced a 'Made in India' initiative where the company wants Indian developers to build apps that are specifically optimised for the country, showcased on Play Store in a special section.

"At Play, we are committed to helping Indian developers of all sizes seize this opportunity and build successful, locally relevant businesses," said Purnima Kochikar, Director, Business Development, Games and Applications at Play.

Speaking at India's first-ever 'App Excellence Summit' here, she said: "We support developers' imaginations and make Android consumers aware of the new experiences our developers are creating".

According to India, majority of internet users in the country are going online primarily via smartphones.

There are now more people using Android devices in India than in the US. People in India also install more than a billion apps every month from Play.

"These numbers might seem staggering already but the number of apps installed in India has grown by 150 per cent each year," India said in a statement.

Indian consumer spend on apps and games is accelerating at a rapid pace as well, tripling in just the past year alone, it added.

The summit, that brought together over 700 Indian app and games developers, showcased Play success stories from several local developers.

First Published: Tue, August 01 2017. 16:47 IST
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