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MakeMyTrip on a profitless journey

Paytm poses significant threat to older online travel firms in air ticketing

Ajay Modi  |  New Delhi 

The growth journey of the country's biggest online travel company is a trip without profit. MakeMyTrip's promotional expenses continue to surge as it doles out offers and discounts to shift offline buyers to online. This is the usual story of all e-commerce players in the country as they burn loads of cash to incentivise buyers to make more and more purchases online. The Nasdaq-listed company, which merged with rival Ibibo early this year, spent $142.3 million on marketing and sales promotion during the April-June quarter of FY18, marginally higher than what it earned as ...

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First Published: Wed, August 30 2017. 00:46 IST
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