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MANGO opens first outlet in Delhi in partnership with Myntra

Myntra has partnered with select retail companies to curate MANGO's offline business in India

ANI  |  New Delhi 


Following the announcement made earlier this year, has now opened its first brick-and-mortar with the latest concept in Delhi, in conjunction with its business partner,

has partnered with select retail to curate MANGO's offline business in India. This way, expands its omni-channel strategy in India.

MANGO's expansion plan consists of 25 openings in India over the next 5 years. Its first opens in Delhi at Select Citywalk Mall (Saket district), with an event hosted by model and actress Ileana D'Cruz.

The second opening will take place in Mumbai, at Phoenix Mall, next month, and will be followed by three more openings before the end of 2017.

The new is equipped with advanced technology to provide a seamless shopping experience for customers in India. All stores in the country will feature integrated inventory and the concept of Endless Aisle, enabling customers to browse the collection on a tablet, check out product details and availability, and have goods from other stores delivered to their doorstep. These tablets are also used to provide personalized recommendations based on purchase history, and inform customers about new products and styles.

Customers will also be able to skip queues at billing counters, using the Assisted Checkout feature on tablets.

In 2014, chose as a partner to develop its online business in India, given that it is the largest and most reputable online retailer in the country. In less than three years, has become one of the five top-selling women's western wear brands on marketplace, with annual growth rates in excess of 100%.

According to Executive Vice President, Daniel Lopez, "This is the beginning of an expansion plan in India that will cover the next five years. We have an excellent relationship with and their expertise has allowed us to reach virtually every corner of India and increase our customer base exponentially as a result. Following an omni-channel strategy and having a presence in the country with physical stores will allow us to generate value for consumers by improving their shopping experience."

Speaking on the occasion, Ananth Narayanan, CEO of & Jabong, said, "Helping launch the first in Delhi is a huge step in the direction of building a robust omni-channel presence for the brand. has been growing at a 100% YoY rate on the platform and continues to enjoy great fashion appeal amongst shoppers in India. The new technology-packed is set to redefine the way consumers in India experience brands in the future.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: Thu, October 05 2017. 16:35 IST