You are here: Home » Companies » News » Automobile
Business Standard

Maruti invades UV market, M&M seeks to regain 'domination'

Claim top spot with Brezza, which became the most sold domestic UV last year, toppling M&M's Bolero

Ajay Modi  |  New Delhi 

The domestic utility vehicle (UV) segment, an age old turf of M&M, is seeing the rise of a new leader. Maruti Suzuki, perceived to be a small car maker for long, has managed to claim leadership position in this fast growing segment on the strength of Brezza, which emerged as the most sold domestic UV last year by replacing M&M's Bolero. Brezza remains on a waiting list even after more than a year of its launch. Maruti's cumulative sales of UVs to its dealers since November last year has been a few hundred units more than M&M, data from the Society of Indian Automobile ...

TO READ THE FULL STORY, SUBSCRIBE NOW AT JUST Rs 149 A MONTH

Key stories on business-standard.com are available to premium subscribers only.

LOGIN

EMAIL / USER NAME
PASSWORD
REMEMBER ME Forgot password?

Not a member yet ? Resister Now

Connect using any below

  • Don't lose the opportunity of saving $26.77 per month
  • Don't lose the opportunity of saving $26.77 per month
Total Amount
Rs. 0.00
To proceed, kindly select a subscription package

WHAT YOU GET

On Business Standard Digital

  • Access your subscription from anywhere. Be it your computer, tablet or smartphone using a browser or the App, Your Choice.
  • Access to exclusive content, features, opinions and comment, hand-picked by our editors, just for you.
  • Pick your 5 favourite companies. Get all the news upates at the end of each day through E-Mail.
  • Pick the industry that you want to track. And get a daily news letter specific to that industry. Cut out the clutter.
  • And stay on top of your investments. Track stock prices in your portfolio
  • Access 18 years of archival data

On Digital

  • Seamless access to WSJ.com with your Business Standard digital account.
  • Experience the best of the Journal's reporting, video and interactive features.
  • Read about the people and events shaping business, finance, technology, politics, technology and culture.
  • Stay informed with newsletters - an easy way to get WSJ content straight to your inbox - making life easier on your busiest days.
  • More business executives read the Journal globally than any other publication.
*Note :
Our Partners are proud to be associated with this initiative and will contribute Rs 100 x 6 months thereafter, standard rate of Rs 149 will be charged.
Offer valid for Indian residents only
Requires you to share personal information like PAN, Date of Birth, and Income.
*Annual saving on WSJ subscription price of US$ 347.88 (12 months @ US$ 28.99 per month)
* 1US$ = 67.50 INR.
*Please note that this offer is not valid if you are/were a registered/existing user on WSJ Digital

Maruti invades UV market, M&M seeks to regain 'domination'

Claim top spot with Brezza, which became the most sold domestic UV last year, toppling M&M's Bolero

The domestic utility vehicle (UV) segment, an age old turf of M&M, is seeing the rise of a new leader. Maruti Suzuki, perceived to be a small car maker for long, has managed to claim leadership position in this fast growing segment on the strength of Brezza, which emerged as the most sold domestic UV last year by replacing M&M's Bolero. Brezza remains on a waiting list even after more than a year of its launch. Maruti's cumulative sales of UVs to its dealers since November last year has been a few hundred units more than M&M, data from the Society of Indian Automobile Manufacturers show. The Suzuki controlled car maker sold 129,020 UVs in domestic market, almost 500 vehicles more than the 128,534 units sold by M&M. In four of the last seven months, Maruti sold more UVs in domestic market than M&M. UV is the fastest growing segment of the domestic passenger vehicle industry (which also includes cars and vans). It grew at 30 per cent in FY17 against the sub four and . The domestic utility vehicle (UV) segment, an age old turf of M&M, is seeing the rise of a new leader. Maruti Suzuki, perceived to be a small car maker for long, has managed to claim leadership position in this fast growing segment on the strength of Brezza, which emerged as the most sold domestic UV last year by replacing M&M's Bolero. Brezza remains on a waiting list even after more than a year of its launch. Maruti's cumulative sales of UVs to its dealers since November last year has been a few hundred units more than M&M, data from the Society of Indian Automobile ... image
Business Standard
177 22

Maruti invades UV market, M&M seeks to regain 'domination'

Claim top spot with Brezza, which became the most sold domestic UV last year, toppling M&M's Bolero

The domestic utility vehicle (UV) segment, an age old turf of M&M, is seeing the rise of a new leader. Maruti Suzuki, perceived to be a small car maker for long, has managed to claim leadership position in this fast growing segment on the strength of Brezza, which emerged as the most sold domestic UV last year by replacing M&M's Bolero. Brezza remains on a waiting list even after more than a year of its launch. Maruti's cumulative sales of UVs to its dealers since November last year has been a few hundred units more than M&M, data from the Society of Indian Automobile ...

image
Business Standard
177 22