Allied Blenders & Distillers' Officer's Choice has toppled UB Group's McDowell's as the world's largest selling whisky brand, according to a report.
According to a July report from the globally renowned trade magazine International Wine & Spirits Research (IWSR), the Officer's Choice whisky, from the house of Kishore Chhabria-led Allied Blenders & Distillers (ABD), is the world's largest selling whisky with a volume sale of 17.10 million cases in 2011.
With this, McDowell's from the UB stable is down to No. 3 slot selling 16.39 million cases in 2011.
The world's No. 2 whisky brand is the Johnnie Walker from the house of Diageo with 16.68 million cases.
"Yes, our Officer's Choice is the world's largest selling whisky brand today, according to the latest IWSR data. Considering our short history, this is a feat and going forward, we hope to maintain our lead," ABD Vice-Chairman and Chief Executive Deepak Roy told PTI here.
This also makes the Officer's Choice the world's eighth- largest spirits brand, just behind the renowned Bacardi Rum from Bacardi-Martini, Roy said quoting the IWSR numbers.
Meanwhile, the world's No.1 spirits brand is the Jinro from the Korean beer major Hite Brewery, with 64.59 million cases in 2011. The Jinro is called Shochu/Soju in Korea.
McDowell's is now the 10th largest spirits brand in the world.
UB Group has five of the top 20 spirits brand in the world with the Bagpiper whisky (at No 11 with 16.03 million cases), Celebration rum (13th position with 15.4 million cases), McDowell's brandy (15th position with 13.25 million cases), and the Old Tavern whisky at the 18th slot with 11.30 million cases, according to IWSR data.
Notably, UB Group's Kingfisher Airlines has been facing fund crunch and near bankruptcy, and has fallen from the No. 2 airline in the country to the lowest in terms of market share, with under 5% last month.
Roy, who holds 5% in ABD, was the Man Friday for Mallya for a decade from 1983 to 1993, when he was poached by Diageo and made him Diageo India chief executive.