Hyderabad-headquartered Medvarsity, a medical e-learning initiative by the Apollo Hospitals Group, has entered the overseas market, including Africa and Bangladesh, by forming re-selling partnerships with local medical service providers there.
“The African market is huge and encouraging. We have entered into a re-seller partnership with Global Projects, represented by Dr Wale, to market our products in Ghana and Nigeria among others,” Sanjiv Zutshi, chief executive officer, Apollo Medvarsity, said.
Apollo already has a hospital in Bangladesh and “we will venture into that market,” he added
For the Indian markets, the company sells its courses/products through multiple channels and spends around 20 per cent of the budget on marketing. "For the overseas markets, there will be no investment required and the partnership will be on a revenue-sharing model,” he said.
The company is also looking at partnering an Indian education player to develop medical course. "We are in initial discussion with a major educational player and would tie up during December-January," he said. It has already partnered IndiaCan and NIIT to develop a diploma course in hospital operation management.
It is planning to pilot-launch an initiative ‘DigiMed’ — which provides digitised course curriculum for medical colleges, with Apollo Hospital in September this year.
“We are planning to tie up with 10 medical colleges by March 2013 to digitise their course content,” he added.