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Mercedes, Audi, BMW adopt new strategies as the old ones run out of gas

Audi plans to launch a Q8 SUV next year that will add a more luxurious SUV to the top of its US lineup

Reuters  |  Los Angeles 

Success in the United States used to come easily for German automaker BMW AG, whose sporty sedans in three sizes would be snapped up by affluent consumers. The premium auto business has now become more complicated, as illustrated by the BMW models displayed at this week’s Los Angeles auto show, amid a backdrop of heavy spending by luxury auto brands on new models and technology as they make awkward leaps from a predictable past to an uncertain future. On one side of BMW’s display stood a prototpye of a large X7 sport utility vehicle, a vehicle that was unthinkable in ...

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First Published: Fri, December 01 2017. 14:50 IST
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