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Micromax ropes in Hollywood's Hugh Jackman as brand ambassador

Company is the first Indian mobile operator to have roped in a Hollywood star as its brand ambassador

Press Trust of India  |  New Delhi 

In a casting coup of sorts, Indian mobile phone maker has roped in Hollywood star as its brand ambassador with any eye of overseas markets.

is the first Indian mobile operator to have roped in a Hollywood star as its brand ambassador.

"As we look to expand our footprint across the globe in various international markets, the association with the is an ideal partnership for us to connect with audiences," Micromax's Chief Marketing Officer  Shubhodip Pal said in a statement.

"I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations," the X-Men movie series star said.

is next to Samsung in terms of handset sales in India as per second quarter mobile phone shipment figures of 2013 released by market research and analyst firm IDC.

The Hollywood actor will be seen endorsing the Canvas series of smartphones for The association would start with the new smartphone - Canvas Turbo, to be launched soon in the Indian market, said.

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