Srinivas Fine Arts Pvt. Ltd., brand owner of Nightingale Paper Products, has joined hands with Yash Raj Films (YRF) for the movie Jab Tak Hai Jaan (JTHJ) with the launch of the exclusive Collector’s Edition range of products. The film was released on Tuesday.
These products are a range of journals, diaries and notebooks with the JabTak Hai Jaan, theme and are being introduced by Nightingale as an effort in the movie merchandising segment of the paper stationary domain.
Srinivas Fine Arts Pvt Ltd's Director-Marketing Hemant Sheth said movie merchandise in India has not yet been fully recognised and hence this project becomes very special as an establishment.
Nightingale and Yash Raj Films have united synergies to come out with products that appeal to a global audience. We have made elaborate digital, online and on ground promotional strategies to market these exclusive products for an audience that shares a fine taste in quality and love for Yash Raj Films. This is our very first step of an association with the film industry.
JTJH – Nightingale products carry the pictures of Shahrukh Khan, Katrina Kaif and Anushka Sharma from the film on the front cover and unique inner pages are designs based on the film theme and the magical poetry of ‘JabTak Hai Jaan’ on the back cover. With state of art technology and finesse in quality with constant innovations, make the products elegant and classy. JTHJ - Nightingale’s products have also tied up with PVR, the finest cinema exhibition company in the country, to showcase the Collector’s edition of Jab JAB TAK HAI JAAN merchandise. The Collector’ edition is being displayed at all metros and major cities at PVR Cinemas.