Nikon India Private Ltd aims to double its business to Rs 900 crore during the current fiscal against Rs 450 crore achieved in 2010-11.
“We have been adopting strategies to grow our business by adding new and easy operating models, opening up of new outlets including COOLPIX Zone, collection centers and authorized service centers (ASCs) across the country. The company has also taken up aggressive marketing campaign,” Hiroshi Takashina, the company’s managing director said here on Wednesday.
Earlier in March this year, the company had roped in Bollywood actress Priyanka Chopra as its brand ambassador. “With her association, we hope our market share will definitely increase and we will be able to achieve our target,” he told Business Standard.
Takashina was here to launch a new COOLPIX Zone. The company’s shop-in-shop zones are an attempt to provide customers with an interactive and informative shopping experience.
Stating that the company was targeting the common and individual users as well as the professional camera users group, he said the company produces new models of cameras every year. “It’s a part of our R&D process to produce the new models with latest technology and also make them user-friendly” he said.
The company added eight new models of compact cameras last year and the total number of models in the category reached 14, he added.
The company has established 21 ASCs and 22 Nikon Collection Centres for complete service support of the customers in 2010-11. The company has also set up 81 D-SLR and COOLPIX zones throughout the country which showcase the entire range of D-SLR cameras and elaborate range of Nikon lenses.
These zones allow customers, both professional and amateurs to touch, feel and experience the cameras with combination of lenses and other accessories providing expert guidance and technical know-how under one-roof, he said.