Japanese imaging technology major Nikon Corporation is targetting 5 per cent of its global revenues from India in the next 3 years.
At present, India accounts for a minuscule 1 per cent of Nikon’s revenues from global operations.
“Since, Japan and China contribute 10 per cent each to Nikon’s revenues, we are targetting 5 per cent revenues from India in the next 3 years as it has a lot of potential given its size and current growth,” Nikon India managing director Hiroshi Takashina told Business Standard.
Nikon India is the wholly owned subsidiary of its parent and distributes complete range of Nikon imaging products, including compact cameras and D-SLR cameras in the country.
Nikon is aiming to increase its market share in India to 15 per cent this fiscal.
Takashina was in town to inaugurate Nikon Coolpix Zone in Lucknow, which is a shop-in-ship concept aimed at allowing customers access its complete range of products and services. Nikon has set up more than 40 D-SLR and COOLPIX zone in India in cities like Mumbai, Delhi, Bangalore, Pune, Hyderabad, Kolkata, Coimbatore, Ahmedabad, Roorkee, Agra, Dehra Dun and Bhubaneswar.
Besides, the company is aiming to increase its dealer network to 1,800 from 1,250 at present. “We are now focusing on tier II and III cities for growth as the in smaller centres is more than metros and bigger cities, although the numbers are still small,” Nikon GM (sales and marketing) Sajjan Kumar.