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Ola launches 'Lite' version to serve tier-II, -III cities

Other Internet companies that offer similar lighter apps include Facebook, Twitter and LinkedIn.

Press Trust of India  |  New Delhi 

Photo: Shutterstock
Photo: Shutterstock

Cab hailing app today said it has launched a 'Lite' version of its app that works on the and will target consumers in tier II and III cities of the country. Lite is a lightweight app that consumes less than 1 MB space and loads within 3 seconds without compromising on the booking experience, said in a blog post. Other Internet that offer similar lighter apps include Facebook, Twitter and "As the first in the industry to launch the Lite app, fuels its focus on solving accessibility challenges in the emerging towns and cities of the country," it added. The Bengaluru-based company, which is locked in an intense battle with US-based for leadership in the Indian market, has already introduced features like offline booking. "Our solutions such as Progressive Web App and Offline Booking tackling similar challenges have already set the tone for our sharper focus on emerging cities and towns," Vice President Product Management Rajiv Thondanoor said. Lite now presents an unique opportunity to cater to the transportation needs of millions of more Indians residing in these parts of the country, he added.

First Published: Thu, December 21 2017. 16:24 IST
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