In a move to establish itself in the offline retail market, China-based smartphone manufacturer OnePlus
on Monday announced it was partnering with Croma Retail for the sale of its smartphones and accessories.
5 is the first smartphone that will be available at select Croma Retail stores across India from September 19 onwards. The company is offering OnePlus
Bullets V2 earphones and a Flip Cover with every purchase. For existing OnePlus
5 users, the company is offering a free Flip Cover available only if the customer visit Croma Retail store.
This move from OnePlus
came after the company revised its sales and marketing strategy for India and opened OnePlus
Experience Zone, which are offline sales channel cum experience hub for OnePlus
products, to reach consumers through offline channels.
smartphones were initially available exclusively through Amazon India. Now, the smartphones and accessories can be purchased through OnePlus
Store, experience zone and Croma Retail stores.