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OnePlus expands offline presence; partners Croma Retail for sales

The OnePlus smartphones were initially available exclusively through Amazon India

Khalid Anzar  |  New Delhi 

OnePlus 5

In a move to establish itself in the offline retail market, China-based smartphone manufacturer on Monday announced it was partnering with Croma Retail for the sale of its smartphones and accessories.

The 5 is the first smartphone that will be available at select Croma Retail stores across India from September 19 onwards. The company is offering Bullets V2 earphones and a Flip Cover with every purchase. For existing 5 users, the company is offering a free Flip Cover available only if the customer visit

This move from came after the company revised its sales and marketing strategy for India and opened Experience Zone, which are offline sales channel cum experience hub for products, to reach consumers through offline channels.

The smartphones were initially available exclusively through Amazon India. Now, the smartphones and accessories can be purchased through Store, experience zone and Croma Retail stores.

First Published: Mon, September 18 2017. 13:51 IST