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Online firms bet on regional languages to penetrate into smaller cities

These regions are leading the next wave of growth in cashless transactions

Sharath Chowdary 

In order to build a wider customer base, app-based companies are focusing on tier II and III cities in India. They are adding more partners and new features on their platform to attract new users to further increase the overall volume of the business. Hyderabad-based bus ticketing portal Abhibus had associated with 15 state road transport corporations, apart from 2,000 private bus operators across the country. To gain rural customers, the company is planning to launch bus ticket booking over the phone in a couple of months. Sudhakar Reddy, Founder and CEO, Abhibus said, "A ...

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First Published: Fri, February 17 2017. 09:50 IST
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