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Paytm to flex offline muscle

Paytm is banking on its offline network of merchants to fight bigger rivals Amazon and Flipkart

Karan Choudhury  |  New Delhi 

Paytm Mall, the e-commerce arm of Vijay Shekhar Sharma-led One97 Communications, is banking on its offline network of merchants to fight bigger rivals Amazon and Flipkart. A day after announcing the appointment of Amit Sinha as the chief operating officer (COO), the company has come out with a revamped offline to online (O2O) strategy, while trying to reduce the delivery time of products through a  hyperlocal model.  Paytm, which had recently hived off its e-commerce firm to make a distinction with its mobile wallet, has close to five million offline merchants. The ...

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First Published: Wed, June 14 2017. 00:47 IST
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