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Britannia Industries has appointed Prashant Vatkar, chief executive of Strategic Foods International Company (a Dubai-based subsidiary of Britannia Industries) as chief executive officer for its international business. Vatkar would report to Managing Director Vinita Bali, who would oversee this emerging vertical.
Britannia has said international markets present an opportunity to segment and channel resources to generate profitable growth that is accretive to the domestic business.
Based on the opportunities in international markets the company would focus on key brands in particular markets, seeking to leverage these by sourcing from its factories in India, Dubai and Sohar. Britannia brands are available in about 30 countries. The company's revenue from international operations stands at Rs 340.73 crore.