Textile and apparel company Arvind
announced it would demerge its branded apparel and engineering businesses, and list these. Sanjay Lalbhai
, chairman and managing director, and Kulin Lalbhai
, executive director, talk to Raghavendra Kamath
. Edited excerpts:
What led you to this decision?
Financial independence will help unlock the full potential of these businesses. The demerger
will free up our resources and allows us to renew our focus on textile business. Over the next three to four years, we will invest Rs 1,500 crore in the textile business to transform it.
How has GST (the new goods and services tax) impacted your branded apparel business?
Whenever there is an early Diwali, you tend to lose out in the north. If you compare Diwali
to Diwali, the numbers are subdued. But, organised players should now do well. Unorganised players which avoid taxes will face challenges. There was a temporary slowing but things became normal quickly. In fact, we did like-to-like growth of 16 per cent in the second quarter (June-Sept) this financial year.
You talked about becoming one of the top 20 supply chain partners for global chains.
We have already become a preferred supply chain partner for many global brands. For instance, we have tied up with PVH
in Ethiopia. (Arvind
has signed a joint venture agreement with Heritage Brands' PVH, a leading global apparel brand, to manufacture in Ethiopia and export eight million pieces of shirts annually). We offer innovative and sustainable products, and provide complete solutions. We want to move ahead in that direction.
Arvind seems to be struggling with the GAP and Nautica brands. Also, may we expect any new brands from your stable soon?
Countervailing duties (CVD) came in between and it was imposed on the MRP (pinted maximum retail price). That took away eight to nine per cent of margins. Since CVD
is behind us, we expect GAP to be positive in operating earnings next year and grow. Nautica is doing very well.
Athleisure (athletic leisure) is a big business opportunity. We have already started it in (our) US Polo
and Flying Machine
(brands). Women's wear is also growing. About 50 per cent of Unlimited's (Arvind's value chain) merchandise is women's wear.
Retailers complain about getting the right real estate. What is your experience for your stores and mall rentals?
Kulin Lalbhai: Earlier, the number of malls coming up was not high. But, when we plot the store opening for the next three to four years, we are seeing enough supply. In newer malls, we are getting reasonable rents.
What key learnings did you have from omni-channel operations?
Kulin Lalbhai: Omni-channel will help get more of wallet share of our customers if we customise solutions for them. For instance, our app can tell them that GAP has discounts on the apparel and they can visit them.