You are here: Home » Companies » News
Business Standard

Ramdev's Patanjali to launch 'Divya Jal' to take on Bisleri, Aquafina

Divya Jal is set to enter the markets of North India this Diwali

ANI  |  New Delhi [India] 

Yoga guru Ramdev with Patanjali Ayurved's products
Yoga guru Ramdev with Patanjali Ayurved's products

is about to be the latest entrant in the ever-increasing list of products launched by Yoga guru Ramdev's 'Patanjali' Ayurveda Limited.

Divya Jal, sourced from the foothills of the Himalayas, is set to enter the markets of North India this Diwali.

Ramdev's spokesperson S.K. Tijarawala has said that would be available nationwide over three to six months, but refused to disclose its price.

The bottling will begin in Patanjali's factories at Haridwar and Lucknow.

The plant has been bottling under Ayurveda's sister concern Gramodyog, but it was not sold in the market.

The sales target for 2018-19 is set at Rs. 1,000 crore.

The company may seek for a third-party contract with bottling firms, joint ventures and may also look at reviving stressed bottling plants as volume grows.

Besides Patanjali, NourishCo, a joint venture between Tata group firm Tata Global Beverages Ltd. and India Holdings Pvt. Ltd., also claims to sell sourced from the foothills of the Himalayas.

In 2016, the market for packaged in India was estimated at Rs. 7,040, with leading the value share at 24 per cent.

With rapid expansion in the product range, will also begin sale of branded apparel for men, women and kids under the brand name Paridhan, from April 2018.

First Published: Wed, August 30 2017. 12:32 IST
RECOMMENDED FOR YOU