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Reliance Retail JV to open outlet at Aditya Birla's 'More'

Press Trust of India  |  New Delhi 

Vision Express, the joint venture between and Dutch optical retailer Pearle Europe, today said it is embarking on an expansion spree with plans to open 60-70 outlets every year and tap large format and

Interestingly, in a significant departure from the earlier strategy of opening outlets either in a standalone format or in Reliance Retail's stores, the in which the Mukesh Ambani- promoted retailer has 50 per cent stake, will move into rival Aditya Birla Group's 'More' hypermart by opening an outlet at Baroda tomorrow.

"Our plan is to open 60-70 outlets every year. For that, going forward, one of the areas we are looking to tap are the and large format stores," Chief Executive Officer Guillame Brouwet told PTI.

He, however, refused to share the company's investment plans.

Asked about the significance of the Baroda outlet at More's hypermarket, Brouwet said: "We will tap all avenues (irrespective of who is running the mall) provided they are positioned in the same price point as us."

First Published: Fri, February 19 2010. 14:09 IST