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Remuneration for ad agencies is going down: Amer Jaleel

It is crucial to understand how technology is impacting decision-making capability of consumers

Sangeeta Tanwar 

The advertising world is talking a lot about getting diverse talent on board. What explains the industry’s renewed focus on a diverse talent pool? When one talks about getting in diverse talent in the advertising world, there are two things at work. One is the need for the advertising professionals to include different points of views. Advertising is an intuitive profession that talks to many kinds of people. More the diverse talent, more it would help us talk to different people. Second is the need for fresh knowledge and new skills in the industry. In order to handle new ...

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