French auto major Renault on Monday launched a new model Captur, with introductory price between Rs 9.99 lakh and Rs 13.88 lakh (all-India), enhancing its presence in the SUV segment.
"In 2017 alone the SUV segment in India has grown by 46 per cent. Customers are now preferring stylish SUVs with a lot of features. Captur will address those needs," he said.
Worldwide also there's a trend towards SUV but the definition is changing with people now preferring stylish ones over boxy designs, he added.
Sawhney said the Captur will have 50 premium features, including projector headlamps, LED daytime running lights and an integrated audio system, among others, as standard features across all variants.
Renault sells popular SUV Duster along with entry level car Kwid and multi purpose van Lodgy in the Indian market.
It is expanding sales network aggressively targeting to end 2017 with over 300 outlets, up from 260 last year. In 2011 it had just 35 showrooms.