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RIL's Only Vimal DEO2 technology bags US patent

The technology enables the fabric to resist the settlement of micro-organisms offering freedom from perspiration odour

BS Reporter  |  Ahmedabad 

vimal, fabric
Only Vimal logo

Reliance Industries Ltd's (RIL) recent technological innovation for its textile brand, process technology has been granted a patent by the US government's United States Patent & Trademark Office.

The technology enables the to resist the settlement of micro-organisms offering freedom from perspiration odour. In July 2015, the Indian government had granted a patent to the technology, stated in an official communique on Tuesday.

"The award is a testimony to our thrust on the technological innovation. Our textile manufacturing processes are amongst the best technologically and innovative process available globally.

At Reliance we emphasise on making cutting-edge concept design, processes and products research that provide benefits to the end customers," said Pradeep Bhandari, CEO (textiles business),

RIL's processing technology provides anti-microbial finish on that arrests the growth of fungi and bacteria, thereby keeping the clean and fresh. The technology works on 100 per cent wool, 100 per cent rayon, 100 per cent polyester, polyester/viscose, polyester/wool and other combination fabrics with an anti-microbial coating.

sells both fabrics as well as apparel with under brand. According to RIL, the fabrics are sold under sub-brand and all apparels made out of processed fabrics are labelled with detailing the concept and benefits of

Given the Indian climate, has focused on the domestic market as the warm and humid tropical environs cause perspiration, resulting in ideal conditions for growth of bacterial and fungi on clothes. These micro-organisms, apart from aiding infection, go on to generate a characteristic foul smell and cause discoloration of the fabrics.

With the unique offering, has in recent times targeted the fabrics and apparels primarily towards young working executives in the age group of 21-35 residing in SEC ABC, with a busy lifestyle with extensive daily commuting.

To grab the attention of its target audience, has launched an advertising and promotional campaign for based products this season, including a high-end TVC, supported by print advertising campaign as well as out of home (OOH) and digital medium.

claimed that with the technology enabling the to withstand extreme temperature and demanding daily tasks, the provides protection to users even after more than 100 home washes.

Meanwhile, according to RIL, the coating also provides protection from ill effects of ultraviolet rays emanated from sun rays.

First Published: Tue, November 29 2016. 20:03 IST