You are here: Home » Companies » News » Automobile
Business Standard

Royal Enfield enters Brazilian motorcycle market with three models

Royal Enfield has strong presence in Colombia, another important two-wheeler market in Latin America

Press Trust of India  |  New Delhi 

Royal Enfield Brazil  Photo: Twitter
Royal Enfield Brazil Photo: Twitter

Indian niche motorcycle maker on Friday announced its entry into Brazil, the fourth largest market in the world.

The company has entered the Latin American country with three models-- Bullet 500, and the cafe racer.

It has set up its second direct distribution subsidiary outside in Brazil, with having established the first such entity in the US in 2015.

The newly-formed subsidiary - - at Sao Paulo will sell bikes to dealers, as well as conduct all front-end development and support activities such as marketing and after-sales in the country. A flagship store has also been opened in the city.

"We are delighted to be formally entering Brazil, and are able to offer our to a whole new group of customers, that will enable us to realise our competitive potential in the fourth biggest motorcycle market in the world," President Rudratej (Rudy) Singh said in a statement.

The company sees a huge opportunity in that has a hugely underserved mid-sized motorcycle market with a massive commuter base, he added.

"With motorcycle enthusiasts in waiting to upgrade to simple yet timeless and evocative motorcycles, with its authentic British pedigree will be able to provide an excellent alternative with an accessible cost of ownership," Singh said.

In the coming years, can become one of the company's biggest markets outside of and help it become a leader in the middle weight motorcycle segment globally, he added.

already has strong presence in Colombia, another important market in Latin America.

With a compounded annual growth rate (CAGR) of more than 50 per cent in the last six years, has become one of the most profitable automobile brands in the world.

The company sold more than 6.6 lakh units globally in 2016-17 fiscal. It intends to ramp-up its production capacity to up to 9 lakh by 2018-end, to meet its increasingly rising global demands.

Royal Enfield enters Brazilian motorcycle market with three models

Royal Enfield has strong presence in Colombia, another important two-wheeler market in Latin America

Royal Enfield has strong presence in Colombia, another important two-wheeler market in Latin America Indian niche motorcycle maker on Friday announced its entry into Brazil, the fourth largest market in the world.

The company has entered the Latin American country with three models-- Bullet 500, and the cafe racer.

It has set up its second direct distribution subsidiary outside in Brazil, with having established the first such entity in the US in 2015.

The newly-formed subsidiary - - at Sao Paulo will sell bikes to dealers, as well as conduct all front-end development and support activities such as marketing and after-sales in the country. A flagship store has also been opened in the city.

"We are delighted to be formally entering Brazil, and are able to offer our to a whole new group of customers, that will enable us to realise our competitive potential in the fourth biggest motorcycle market in the world," President Rudratej (Rudy) Singh said in a statement.

The company sees a huge opportunity in that has a hugely underserved mid-sized motorcycle market with a massive commuter base, he added.

"With motorcycle enthusiasts in waiting to upgrade to simple yet timeless and evocative motorcycles, with its authentic British pedigree will be able to provide an excellent alternative with an accessible cost of ownership," Singh said.

In the coming years, can become one of the company's biggest markets outside of and help it become a leader in the middle weight motorcycle segment globally, he added.

already has strong presence in Colombia, another important market in Latin America.

With a compounded annual growth rate (CAGR) of more than 50 per cent in the last six years, has become one of the most profitable automobile brands in the world.

The company sold more than 6.6 lakh units globally in 2016-17 fiscal. It intends to ramp-up its production capacity to up to 9 lakh by 2018-end, to meet its increasingly rising global demands.
image
Business Standard
177 22

Royal Enfield enters Brazilian motorcycle market with three models

Royal Enfield has strong presence in Colombia, another important two-wheeler market in Latin America

Indian niche motorcycle maker on Friday announced its entry into Brazil, the fourth largest market in the world.

The company has entered the Latin American country with three models-- Bullet 500, and the cafe racer.

It has set up its second direct distribution subsidiary outside in Brazil, with having established the first such entity in the US in 2015.

The newly-formed subsidiary - - at Sao Paulo will sell bikes to dealers, as well as conduct all front-end development and support activities such as marketing and after-sales in the country. A flagship store has also been opened in the city.

"We are delighted to be formally entering Brazil, and are able to offer our to a whole new group of customers, that will enable us to realise our competitive potential in the fourth biggest motorcycle market in the world," President Rudratej (Rudy) Singh said in a statement.

The company sees a huge opportunity in that has a hugely underserved mid-sized motorcycle market with a massive commuter base, he added.

"With motorcycle enthusiasts in waiting to upgrade to simple yet timeless and evocative motorcycles, with its authentic British pedigree will be able to provide an excellent alternative with an accessible cost of ownership," Singh said.

In the coming years, can become one of the company's biggest markets outside of and help it become a leader in the middle weight motorcycle segment globally, he added.

already has strong presence in Colombia, another important market in Latin America.

With a compounded annual growth rate (CAGR) of more than 50 per cent in the last six years, has become one of the most profitable automobile brands in the world.

The company sold more than 6.6 lakh units globally in 2016-17 fiscal. It intends to ramp-up its production capacity to up to 9 lakh by 2018-end, to meet its increasingly rising global demands.

image
Business Standard
177 22