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Sachin is brand ambassador for Novo Nordisk's diabetes campaign

123 mn Indians will have diabetes by 2035; half of existing 69 mn patients don't even know they have the disease

BS Reporter  |  Hyderabad 

Sachin Tendulkar
Sachin Tendulkar

Danish pharmaceutical company today announced Indian star as brand ambassador for the disease awareness campaign 'Changing Diabetes' initiated by it in India.

"With India having the world's largest population of people with diabetes, at our efforts have been focussed on raising awareness of and its impact on the lives of people affected by it, their families, society and eventually the country at large," Melvin Oscar D'souza, managing director of India Private Limited said.

Addressing a press conference here on Monday, advised people to hit the gym or go for a long walk to keep away from

In India 69.2 million people have and by 2035, it is estimated that 123.5 million people will have The alarming fact is that almost half of the existing patients are unaware that they have diabetes, according to the company.

Corporate Vice President said about 2 per cent of the gross national product (GDP) gets impacted by disease. The company, which is the leading global insulin maker, is providing free treatment and education to 4,000 children, who have been suffering from Type-2 diabetes, in India.

"I am glad to be a part of the Changing movement in India spearheaded by is a growing concern not jut in India but the world over.

For people with leading a healthy and active life is possible, all it needs is awareness and early action. You can choose to control before it controls you," Tendulkar said.

First Published: Mon, January 04 2016. 19:32 IST