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Samsonite packs a punch with new retail strategy

As Indian market grows for luggage brand, it is getting future-ready with online, offline channels

Viveat Susan Pinto  |  Mumbai 

Indians are travelling more often as disposable incomes increase, opening up market prospects for luggage and bag makers such as Samsonite. As the American major seeks growth outside its home market, countries such as India, China and Indonesia are places where it is tracking consumer habits closely in a bid to grow market share. A key reason for this is the shift that players such as Samsonite see from unbranded to branded luggage in markets such as India. Pegged at Rs 6,000 crore in retail value, the domestic branded luggage market is growing at the rate of 9-12 per cent per ...

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