Samsung India has appointed Mr Elkana Ezekiel as its Chief Marketing Officer. In this role, Elkana will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the company to achieve its targeted sales. Prior to joining Samsung, he was with Johnson & Johnson for more than 16 years. He was Regional Franchise Director (Baby Care) - Asia Pacific Region, based at Singapore where he was responsible for Marketing of Johnson’s Baby products, handling Marketing, brand strategy and business development for the brand covering 15 countries including Japan, China, India, Korea, ASEAN and Australia. He was VP-Marketing for the Consumer Division of the Company based in India, between 2001 and 2006 and brings with him extensive experience with emerging markets specially India and China driving growth through expansion of category penetration and advertising.
Prior to Johnson & Johnson, he has worked with leading brands such as Colgate Palmolive and Geoffrey Manners. Elkana is an Economics Graduate and Post Graduate in Marketing from XLRI-Jamshedpur, having 23+ years of experience in FMCG sector. Following his appointment, stated Elkana Ezekiel, “ My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the Company.” Samsung achieved a sales turnover of $3.5 billion in India and is targeting sales growth of 40% in the Indian market in 2011.